Plato Raises $6.5 million to Transform Wholesale with AI

  • Plato is developing an AI-powered platform to automate and optimize wholesale sales processes
  • Europes leading investor Cherry Ventures invests $6.5M alongside angels from Microsoft, SAP, Celonis, Personio and Forto in the digital transformation of wholesale
  • The funding validates Platos customer-centric approach, where a process software enables sales growth and efficiencies for sales reps


We are excited to announce that we have successfully closed a pre-seed financing round of $6.5 million. The round was led by Cherry Ventures alongside angels from Microsoft, SAP, Celonis, Personio and Forto.

Plato: Solving the Challenges of Wholesale

Wholesale distribution is facing major challenges: Economic uncertainty, a shortage of skilled workers and the pressure to digitalize require new solutions. With Plato, we offer an AI-powered platform that integrates sales intelligence and workflow automation to make sales teams more efficient, reduce manual tasks and unlock revenue opportunities.

Through AI, we enable proactive, data-based decisions in sales, allowing wholesalers to focus on strategic growth opportunities.

Investment for Sustainable Growth

The financing will be used to further invest in our platform and team. The goal is to create digital and efficient sales processes that future-proof wholesale. In particular, German medium-sized companies benefit from the automation of manual processes and the optimization of sales strategies.

Cherry Ventures Partner Jasper Masemann says: “Plato's product fits perfectly with Cherry's core AI theses for supporting the modern working world. We have spoken to countless teams across Europe, but only Plato's world-class team had the industry knowledge and technical capabilities to develop a product for the huge wholesale market, which will give them a decisive advantage over their competitors. Plato's product vision is undoubtedly ambitious, which is why we are ready to support Plato as a long-term investor in its growth to become a long-term global market leader and a European success story.”

What Makes Us Different

Our platform enables wholesalers to digitize and automate their sales processes. Key features include:

  • Sales Intelligence: AI-powered recommendations to increase sales and customer retention
  • Workflow Automation: Automation of time-consuming tasks such as quoting

These features lead to greater efficiency and better sales results.

Future Plans: Scaling and Technology Focus

With the additional capital, we will make targeted investments in our AI team and accelerate our product development to further expand our AI solutions. Our goal is to help wholesalers fully automate manual processes, reduce costs and develop sustainable solutions.

About Plato

Plato is developing an intuitive, AI-powered platform to automate ERP processes in wholesale. The platform provides customers with a comprehensive overview of their sales activities, highlights sales opportunities and automates administrative processes. Founded by Benedikt Nolte, Matthias Heinrich and Oliver Birch, we work with leading wholesale companies to future-proof the industry.

About Cherry Ventures

Cherry Ventures is a leading European venture capital fund, founded by entrepreneurs who have already gained extensive experience in building successful startups such as Zalando, Uber and Spotify. The Cherry Ventures team invests early in Europe's boldest visionaries, providing targeted support in areas such as market entry strategies and corporate growth. Cherry Ventures has already invested in over 100 startups in the seed stage, including now world-famous companies such as FlixBus, Auto1, The Exploration Company, Forto, SellerX and Juni. With offices in Berlin, London and Stockholm, Cherry Ventures' investment focus extends across various industries and regions throughout Europe.

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