Technical wholesale
Built for how technical wholesalers actually sell.

The market is volatile and competition is tightening. Your customers turn over every Euro before they order. Plato helps your team win back accounts that have slipped away and takes the manual work off your plate.

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Innovative wholesalers succeed with Plato

  • Meesenburg Logo
  • Holtzmann & Sohn Logo
  • DE Süd Logo
  • LAYER-Großhandel Logo
  • Gerhard Mann Logo
  • MEGA Logo
  • Piel Logo
  • Elsinghorst Logo
  • Omnilab Logo
  • Eisen-Fischer Logo
  • Friedrich Lange Logo
  • HEES + PETERS Logo
  • Johannes TOPF Baubeschlag GmbH Logo
  • Meesenburg Logo
  • Holtzmann & Sohn Logo
  • DE Süd Logo
  • LAYER-Großhandel Logo
  • Gerhard Mann Logo
  • MEGA Logo
  • Piel Logo
  • Elsinghorst Logo
  • Omnilab Logo
  • Eisen-Fischer Logo
  • Friedrich Lange Logo
  • HEES + PETERS Logo
  • Johannes TOPF Baubeschlag GmbH Logo

Results
What technical wholesale teams see with Plato:

7-16% revenue growth.

Typical sales trends over the course of a year: your team identifies the risk of customer churn and opportunities for cross-selling.

3-8 hours time savings.

Save up 40-60% of quoting time per inside rep.

10x higher sales efficiency.

Get insights from your ERP data that help you sell better.

The challenge
Technical wholesale is facing a difficult stretch.

Demand swings more than it used to, competition is fierce, and long-term customers compare quotes before placing the orders they used to give you automatically.

With a large customer base, it's easy to miss accounts quietly drifting toward a competitor. Meanwhile, your reps and inside sales team spend too much time on manual work instead of actually selling.

Plato connects to your ERP, flags accounts at risk of slipping, and takes the manual work off your team’s plate. It frees up capacity to sell.

Plato for technical wholesale
Win back revenue, one account at a time.

From spotting churn risk to giving a rep back their afternoon: Plato handles what matters in technical wholesale distribution.

View of the Plato app showing opportunities and risks.
View of the team overview feature in Plato.
View of the Plato app showing visit planning.

Know who’s slipping away. And who is ready for more.

Finally make use of your sales data: Plato highlights expansion opportunities, warns you about churn risks, and gives proximity-based suggestions. It even reminds you about opportunities for accounts you wouldn’t think of.

  • AI-ranked visit priorities by project potential and churn risk.

  • Cross-sell analysis surfaces categories that customers buy elsewhere and not from you.

  • Built to work at scale with one consolidated view across all sales reps and customers.

View of the Plato app showing opportunities and risks.

On-site quotes become trackable revenue.

Quick quotes only matter if they become orders — and orders only matter if you can see the revenue. With Plato, reps quote on-site from their mobile and every quote is tracked through to order.

  • On-site mobile quoting with live pricing and availability from your ERP.

  • Every quote feeds directly into the same AI insights driving churn and cross-sell detection.

  • Leadership sees the line from a field visit to booked revenue, not just activity counts.

View of the team overview feature in Plato.

Plan customer visits by data, not by who makes the best coffee.

Reps tend to visit the customers they like to see, not necessarily the ones that need attention. Plato ranks accounts by priority, then turns that into an optimised visit route — so time on the road goes to the accounts that actually move revenue, not just the pleasant ones.

  • AI-ranked visit priorities based on churn risk, opportunity, open quotes and account value.

  • Route optimisation that turns the priority list into an efficient driving plan.

  • Territory coverage is determined by data, not habits.

View of the Plato app showing visit planning.

Case study How Meesenburg modernised its sales and used AI to uncover hidden revenue potential

  • €117 million in identified revenue potential
  • Double-digit revenue growth since introducing Plato
  • >5 hours saved per employee, per week
Read the case study

Technical wholesale specific questions
What technical wholesalers ask us:

Yes, that’s precisely the scaling problem that Plato is built for.

Churn detection flags the decline while the account is still recoverable, not after.

Plato enables mobile quoting with real-time prices from the ERP. Inside sales reviews and confirms quotes.

Yes. Plato connects to your full ERP catalogue, handles technical/variant filtering, and continuously improves as more transaction data flows through.